Problem Statement
The client needed a one-stop solution to store, process, and generate reports for all their SEO clients using a single consolidated data warehouse. They also required integration with third-party APIs, including ScreamingFrog and DataForSEO, to capture comprehensive SEO performance data.
Approach & Solution
DataRopes.ai developed a comprehensive data management and integration solution using Google Cloud Platform.
- We consolidated over 1 million SEO data points from multiple clients into a single BigQuery data warehouse, ensuring centralized data access.
- Python scripts were developed to automate the extraction and processing of data from ScreamingFrog and DataForSEO APIs, handling daily updates.
- Compute Engine was used to manage virtual machines, processing 500+ reports per week.
- Reports were generated with Looker Studio, creating custom SEO performance dashboards for each client, ensuring real-time visibility and insights.
Results & Outcomes
The centralized data platform improved operational efficiency by streamlining data management and report generation. The integration of third-party APIs provided deeper insights into SEO performance, resulting in improved client satisfaction. The client experienced a measurable increase in reporting speed and accuracy, enhancing their service delivery and client relationships.
Tools & Technologies used
- Python
- Compute Engine (Virtual Machine)
- BigQuery
- Looker Studio
- ScreamingFrog
- DataforSEO
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