Problem Statement

The company was facing difficulties with validating leads generated from call center interactions. Their lead data was fragmented across different sources, making it challenging to ensure data integrity and accuracy. The complexity of validating leads in real time hindered their ability to make reliable business decisions.

Approach & Solution

We developed an SQL Server database solution to address the lead validation complexity and data fragmentation issues.

Consolidated data from five different sources into a centralized SQL Server database, ensuring seamless integration of both in-house and call center-generated leads.
Created a real-time data validation framework using SQL queries to assess the accuracy and authenticity of thousands of incoming leads daily, improving lead quality.
Automated the continuous monitoring and validation of leads based on predefined business rules, reducing manual intervention and increasing efficiency in the validation process.
Applied advanced data analytics techniques to detect anomalies and trends in lead generation processes, further enhancing the reliability of lead validation.

Results & Outcomes

The centralized lead validation system improved data processing speeds, enabling the company to validate twice the number of leads in the same timeframe as before. Automated validation reduced manual effort, allowing the team to focus on higher-value tasks, while the data consolidation provided a single source of truth, improving overall data reliability.